What is unique about the way CKCVR conducts research is the fact that we have a committed group of Fleet Advisors who regularly participate. This group represents a wide range of fleet operations including small, medium and large for-hire, private and government fleets. They are, in large part, the people who drive the industry. Our Fleet Advisors make the decisions about what medium and heavy equipment to buy, how to spec it and how to maintain it. Their plans for equipment and their opinions matter to companies supplying the trucking industry with products and services.

  • We know who responds to our research questions
  • We get reliable responses from fleet decision makers
  • Our research targets fleets operating significant numbers of vehicles (not one or two trucks just to increase number of participants)
    Median fleet size of regular CKCVR participants is 500+ vehicles
  • We can match responses to type/size of fleet to identify trends depending upon certain demographics
  • Very short turnaround time
    In two to three days we can have 60+ responses from our group
  • Significant verbatim responses

Approximately 120 Fleet Advisors representing a wide range of fleet operations currently participate regularly in CKCVR industry research. Industry and proprietary research projects typically receive a 50-60% response rate from this group. If you would like to become one of our Fleet Advisors, please fill out the short application here.




Size of fleet equals total number of medium and heavy duty trucks and trailers.

"Since I first spoke with CKCVR many years ago I have been glad to help with their surveys. It is very helpful to have them ask questions to fleets of various sizes, because it's always beneficial to see how other fleets deal with the day to day issues of fleet maintenance. Not only does CKCVR ask questions that we have ourselves, but on occasion we are able to help out other fleets with how we have addressed a particular problem. It always amazes me to read the unique solutions that people come up with in this ever changing industry. I have also been able to use CKCVR survey's to show service representatives that when they say "hmmm, you're the only company I've ever heard of with that problem" that that is simply not the case. Thanks for what you do for our industry Chris."
James Husted
Director of Maintenance
Garner Transportation Group

"It has been my experience that CKCVR surveys and the results published in the Fleet Sentiment Reports are the best that I have seen and consider it a privilege to provide my experiences and opinions in them. The information and feedback is the most straight forward, hard hitting, and relevant information in the industry for fleet professionals. I subscribe to many of the industry's leading publications and enjoy them all, but CKCVR reports provide information straight from the front lines without any watered down editing. As a busy fleet professional I really appreciate going straight to the heart of the problem and to use an old acronym "let the chips fall where they may. We can all learn from each other's experiences and mistakes and the more involved other industry professionals become with CKCVR research the better the reports will be. I appreciate everyone who currently participates in the surveys that CKCVR conducts, and I strongly urge others to consider joining this group - it will be well worth your time as well as beneficial to me."
Michael Rice
Vice President of Fleet Operations
Howard Sheppard, Inc

"I've been participating in CKCVR surveys since they first started six years ago, and I actually enjoy answering them. Their survey format is easy to navigate which means I can complete them without wasting time. And... they know me so I don't have to keep describing our fleet every time. Chris has been around the industry for a lot of years so the questions make sense to a fleet guy like me. A lot of research companies don't know the industry or their respondents and don't give me any feedback after I've completed their surveys. CKCVR always sends a well written report to everyone who participates so I get useful information in return."
Carl Tapp
Vice President Maintenance
P.A.M Transport, Inc.

"I get many benefits from working with CK Commercial Vehicle Research. Just by completing their surveys, I'm prompted to think about our own operation and what we are actually doing. When survey information is returned to me, I benefit from seeing the knowledge/ideas/suggestions from other fleets like us as a common carrier, but government and municipalities as well. This information brings a different perspective to our operation. Another benefit to me is reading the different fleet interviews Chris includes in the Fleet Sentiment Report, again to find out what our peers are doing. CK Commercial Vehicle Research provides their surveys in a very simple and time efficient manner to not only fill out, but the information she provides after the fact is direct to the point, quick and easy to read and comprehend. I would highly recommend to others to participate in these surveys because of the valuable information you get in return."
Steph Sabo
Maintenance Manager
Norrenberns Truck Service




copyright ck marketing & communications 2012