RESEARCH

We conduct quarterly Fleet Sentiment research to understand short-term buying plans for power units and trailers as well as other industry issues likely to affect equipment and component demand. The results of this research are reported in the Fleet Sentiment Report.

We also conduct proprietary studies for suppliers who need to know the expectations of the end user - even if their products are sold directly to the OEM. Because of the pull-through ability of fleet managers to affect the type and brand of products that are available on tractors and trailers, it is important for all suppliers to know what the fleet buyer wants on new equipment and for replacement parts. And, don’t believe for a minute that the OEM is going to ever completely eliminate that fleet influence. Additionally, new technology is only going to be successful in the commercial vehicle industry if the fleet operators see the benefit of the product. It might be helpful to understand if they see the benefits the same as you. We have the ability to turn around this information for you in a very short period of time. Recently for one client, we developed a questionnaire, gathered information from fleet representatives and produced a final report in 10 days – from start to finish.

Other industry research projects include industry white papers addressing current issues, which is early 2007 will cover brand awareness and the challenge facing suppliers of off-shore and counterfeit product offerings. Whatever your needs are in the way of better understanding your commercial vehicle customer’s needs, we are confident we can assist you in gathering the necessary information. Please send us an email if you are interested in our fleet research or have a specific project where our capabilities might be helpful